www.corriere.it
Adapted from the U.S., gays against Nike, "spots homophobic '
SAN FRANCISCO (U.S.) - Nike has decided to withdraw an advertisement for shoes to basketball after a program that reproduces it was deemed offensive by the gay community in San Francisco, California cities in which homosexuals are particularly active.
FELLATIO under the basket - The Nike homophobic? This is the accusation that the homosexual activists have turned to the most famous companies di scarpe e abbigliamento sportivo del mondo, dopo l’uscita dei nuovi cartelloni pubblicitari ora ritirati. Nella pubblicità incriminata, realizzata in occasione dell’ uscita di uno nuovo modello di scarpe, le Hyperdunk, si indovina la faccia di un giocatore di basket tra le gambe di un suo avversario, mentre schiaccia il pallone. Forse un pò esagerando, l’immagine è stata giudicato un riflesso dell’implacabile omofobia degli eterosessuali, perchè potrebbe far pensare ad un atto di fellatio. CARTELLONI E STREETBALL - I cartelloni erano apparsi nei giorni scorsi in molte strade tra San Francisco e New York, in particolare nei quartieri «cult» dello streetball, cioè basket in strada, come Harlem, the historic black neighborhood of the Big Apple. The first criticism, however, came immediately from the website dedicated to costume Gawker.com, one of the most popular in the U.S., which did not hesitate to make fun of gay Americans are not wondering if "baskettofobi. "The intention of the advertising is not to offend homosexuals, but refers only to basketball, with the typical action sports movement to crush the ball at the opponent," explained Nike to the press, declaring himself surprised by the reaction of the gay clearly exaggerated Americans.
also gay San Francisco to the streets to have their day of glory in the newspapers. Box is checked very well, seen that Nike has decided to withdraw all the advertising in question. If I were gay, I would feel very offended by this picture (definitely designed specifically to cause a stir, but not be economically counterproductive). After all, is only a player, making a dunk, overwhelms the opponent with his body to turn. Anything that goes "beyond" this description (and you really have a lot of imagination to picture a "fellatio" between two gay men) is only malice. Too many puns about sex are in broadcast advertising campaigns today, and I think the result of the recent past too oppressive on the subject (sex was taboo in the society of the 50 ...). But today it is possible to obtain the opposite result: complete freedom and want to talk about it at all costs, without shame. For heaven's sake, it's a good thing, because complete freedom of expression of the individual must always be respected . But doing so in the long run you will end up "snaturaturare" love, reducing it to a simple mechanical act devoid of feeling. We try not to see the double meaning in everything around us, to gain clarity and simplicity in things. using, for example, the word "fuck" in a proper context and giving it its true meaning (sweep with a broom) .